New York-based directorial collective HUSH pushes the envelope with their work on Honda's new marketing initiatives for the FCX Clarity, billed as the world's first production hydrogen fuel cell vehicle. Launched for a series of major auto show appearances, the stunning design elements surround the onlookers through well-executed placards and banners, and moving images. HUSH chose to stick to a powerful color palette of reds, pinks, and purples; the exhibition space surrounds visitors with media that melds and changes to fit their informational needs. On our journey, the low-key, casual product specialist highlights the safety features and refueling capabilities from his perch on two tiled HD display screens. He even engages us in a discussion on futuristic advances in a home hydrogen fueling station able to light and heat our homes, all of which is presented to us through HUSH's superbly executed live-action imagery and design.

The renowned exhibition agency, George P. Johnson, turned to HUSH to help Honda develop the media surrounding its first Hydrogen powered car unveiled at the 2007 LA Auto Show. It has since been viewed at the Detroit Auto Show with similar success and may potentially make its way to the New York Auto scene.
From HUSH:

We were flattered that George P. Johnson tasked us to do more than execute a few high-end motion pieces. Allowing us to art direct the space as a whole and to understand how motion media would integrate with exhibition graphics, interactive displays and jumbo media screens was a great challenge. They felt confident in our ability to lead the charge.
 

We directed and produced the live action as well as handled all post-production. This included editing, motion tracking, CG modeling, animation, compositing, audio sweetening and sound design. The successful show was viewed by over one million visitors and perhaps the biggest compliment is that Honda continues to extend our media to both in internal and external advertising campaigns.

Heroic represented company 3RC was an integral part both creatively and marketing wise for the Auction Network’s broadcast of the Grammy’s charity auction benfitting Musicares and honoring music icon,Aretha Franklin.